The U.S. and Europe are in a slump so Procter and Gamble plans to target India -- where consumers remain a tough sell -- for its international expansion push.
Read more here.
P&G India here. P&G India: brands.
Photo credit: P&G Ariel, India
International economics is concerned with the effects upon economic activity of international differences in productive resources and consumer preferences and the institutions that affect them. It seeks to explain the patterns and consequences of transactions and interactions between the inhabitants of different countries, including trade, investment and migration.
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